Managing Global Hospitality Essay Example for Free

Managing Global Hospitality Essay The importance of developing services for a company that deals with hospitality industry is obvious. This is because competition in the hospitality industry is so intense that only providers that can attract customers at appropriate ways can win the market. The situation drives corporations to place lots of advertising to influence customers. Television, urban areas, shopping centers, and corners of the streets, for example, share similar characteristics that they are full of advertising and promotion at various forms such as billboards, running text, large screens and many others. In marketing study, promotion becomes one factor of marketing strategy that influences salability of a product in addition to product, place, and pricing. The mixture of the four components, which often refer to marketing mix, creates opportunity for marketers to design, create, promote, and sell products creatively. In order to describe how the services marketing strategies are applied in a real case, we use the profile of Tourism Hotels and Leisure Ltd, an Australian-based service company, and further analyze this company by using the M-S model. Concerning the issue, this paper has two objectives as following: ? Evaluating the structure, environment and issues that face international hospitality organizations (Tourism Hotels and Leisure Ltd) ? Using the non-participant observation method, this paper is to analyze product offering of service products by using Multi-Segment (M-S) model on Tourism Hotels and Leisure Ltd Tourism, Hotels and Leisure Limited is a global accommodation management company based in Sydney and listed on the Australian Stock Exchange since 1985. There are several key business asset of the company, which are: proprietary hotel operating systems, intellectual properties, trade marks and management franchise agreements (‘Golden Tulip Brands’, 2005). Currently, as the company keeps committing to two keys of corporate performances: risk diversification and growth strategy, the company faces several challenges from worldwide tourism and hotel chains companies. Risk Diversification of Tourism Hotels and Leisure Ltd Currently, the company owned five hotel brands in Asia pacific, which are: Grand Pacific Suites resorts, Pacific International Suites, Apartments Resorts; Golden tulip Hotels, Inns Resorts, Plaza Hotels and Pensione Hotels. The company, together with its affiliates, has more that 435 hotels, in 370 locations across 43 countries in five continents. In Asia Pacific alone the company owned 53 hotels providing up to 4,200 rooms. In Australia, the company recently purchased the Plaza hotels consist of a group of 30 hotels in mid market category (‘THL’, 2005). In hospitality industry, the major risk is to lose customers and cause low occupancy rate, therefore, in performing risk diversification, Tourism Hotels and Leisure Ltd has conducted a series of business expansion and diversification. For example, the company has just added five new hotels coming in Australasia with the addition of Golden Tulip Airport Hotel, Melbourne (Tourism, Hotels Leisure Limited (THL), 2005). In addition, the company also develops new retention program by introducing Connections, which composes of frequent flyer and other loyalty programs. The programs are valid at 15 international airlines to all Pacific International properties (Tourism, Hotels Leisure Limited (THL), 2005). In order to achieve the objective to perform risk diversification; at least there are two actions that Tourism, Hotels Leisure Limited (THL) can perform as following: ? THL should develop and maintain quality services. For instance, THL conducts a series of workshops that train the company’s managements and employees concerning THL programs and service objectives. This objective to carry out these workshops is to monitor and then maintain the quality of service in all THL facility in order to fulfill customers’ needs ? Use quality assurance tools like Balanced Score Card in order to enable THL in monitoring the company’s financial and operational performance and check whether they still comply with improved customer’s satisfaction. Growth Strategy of Tourism Hotels and Leisure Ltd The competition in hospitality industry is fierce. The situation encourages corporations in the industry to expand into international market. According to a study, the development in hospitality industry is caused by two factors: MA activities and Market Segmentation. The later, market segmentation, is popular in the industry since it enables a hotel group to expand and strengthen their presence without competing between their own brands in a certain markets. Marriott, Sheraton, Accor, Holiday Inn are examples of hotel groups that maintain vast brands. According to Philip Kotler (2000) in his book Marketing Management, marketing in 21st century shows attractive ways since corporations are encouraged to develop new marketing approaches in order to sustain their growth. Instead of spending millions of dollars on costly market research, corporations simply conduct and improve basic marketing approaches such as establishment of manufacturing facilities near customers’ location, providing comprehensive solutions base on customers’ needs. Concerning the approach, Kotler (2000) says that marketers also develop loyalty programs including building customers’ club, create attractive public relation programs, continuously using customers’ feedback to improve products or services. Concerning services, Wilson (1972), suggests that marketers face huge challenge when marketing a service or intangible product. This is because the more intangible a service is, the greater the difference in the marketing characteristics of the service is. Based on the definition, marketers must pay attention to developing marketing strategies that target customers’ hearts. One recent concept regarding the development of marketing strategy is the service-good analysis . The concept aims at speed up the process of product/service definition in order to quickly produce the proper marketing strategy (Langford, 1997). According to Kurtz and Clow (1997), there are sever al unique characteristics of services, which demand different marketing concerns including intangibility, inseparability, and variability. The intangible nature of the service requires companies to make the service mo/nm, re tangible by stressing tangible cues within promotional efforts. Company image, recommendations and word of mouth are becoming important within marketing services strategy. Moreover, service industry also contains inseparable character, where demand is more sensitive to supply. Under such circumstances, firms must be more carefully match services with existing demands to ensure satisfaction. Concerning the service industry, there is hospitality industry that covers many services including the provision of food and beverages, lodging, transportation and travel, and hotel and resorts. Figure 1 shows Multi-Segment model, which is known as M-S Model. There are in general four quadrants in the model, each consists of four elements: entities (E), Marketer action (M), Buyer Action (B), and Interaction (I). Figure 1: Multi-Segment Model (M-S Model) Source: McColl-Kennedy, J. 2003, Service Marketing: a Managerial Approach, John Wiley and Sons, Australia ? Product Segment The operation of a service company differs from products resulted from a series of production activities. There are several benefits or the tangible product industry that cannot be obtained in the service industry. For example, the benefits of industrialization cannot be generalized to the service industry. Services cannot be produced in advance and stored for future use. However, the concept of marketing services provides a different perspective of that consist of three operational positions, which are cost efficiency, customization and service quality. The process of producing the services also differs from creating a product. Each service is differentiated by complexity of the process and the variability of each step of the process. There are several strategies related to the operations of a service company, some of them are position mapping and blueprinting A service company can benefit from creating position mapping and blueprinting. Both analysis tools will help the company to define its competitors, the intensity of the competition and the direction it heads for (Kurtz and Clow, 1997). To better describe the product segment of Tourism Hotels and Leisure Ltd, below is tabular form of buyer’s perspective on products quadrants.

Still I Rise, by Maya Angelou :: Poem Poetry Poems

With the poem, Still I Rise, by Maya Angelou, she describes the basic feelings and descriptions of a person that does not need loathing or people to try and lift her up. She shows us that she and all those oppressed in general are strong. We are shown some of the thoughts and feelings people have displayed against her, but the reality is she won't let them get her down. Her moral opulence allows her to rise above where her ancestors fell to slavery, carrying herself as a strong woman. Her ancestors' dream was to have a life in society without fear of what might happen (to them). The author is portrayed as this dream - this gift - her ancestors imagined. Still I Rise is a sublime, straightforward poem that acknowledges that we need not depend upon anyone else's opinion but our own. Maya expresses not only her good qualities, but also her unfavourable ones, yet even these are turned into positive ideas. This poem can only be read by us now because she has confidence in herself, her writing, and can express it so freely. I believe this poem can be interpreted as a call to assertiveness and pride for coloured people. It is an outcry to the humiliation, prejudice, and constant drubbing this group was subjected to. Parallels can be seen between (black) slavery, drug addicts, racism and other groups that face constant thrashing by oppressors. Still I Rise has the uncanny ability to incite these groups to rise, and stop pining in sorrow while another tries to burry their soul. Literary devices such as similes frequent this poem, such as Maya rising like dust or " Just like moons and like suns, With the certainty of tides, Just like hopes springing high " we are confirmed of the beauty and assurance of hope she has. Especially imaginative was the comparison of " shoulders falling down like teardrops",

American War effort in Vietnam Essay

The Vietnam War is viewed by the majority as one of the worst periods in American history. The Americans moved into Vietnam in 1954 under the pretence of fighting against an â€Å"evil and aggressive Communist regime†1. The government stated the Domino Theory as a reason for involving themselves in someone else’s war, whereby if America did not stop Vietnam from falling to Communism then other countries would follow, and American liberty, free enterprise and security would be put at risk. It is hard to define one important reason for the American’s defeat in Vietnam. There are many factors that explain it: restrictions on the military and tactics that the American army employed, coupled with the strength of the North Vietnamese Army. The war also cost a lot of money, which meant inflation, tax rises and America’s economy suffering. The collapse of the home front and the lack of support from the media was cause for the presidents to retreat and was another reason for the undermining of the war effort. This information from home often leaked to the front line and caused the deterioration of troops’ morale, also, the government was often criticised for not understanding the political nature of Vietnam, where no-one really understand or cared about the term democracy. The general consensus by most historians is that the military tactics employed played a large part in determining the outcome of the war. Justin Wintle’s ‘The Vietnam Wars’ concentrates on the military aspects, and suggests that while the Americans had a superior military and equipment, the tactics they used were useless due to the environment in Vietnam – Westmoreland’s search-and-destroy operations would have been an effective opposition to guerrilla combat, ‘or would have done had they been able to take place in a sealed environment ventilated by the Ho Chi Minh Trail’2, proving that the tactics used were inappropriate and not well thought out by the army generals. Even Major John Fenzel in the US Army agreed that defeat was due to tactical failures, which meant that they could not compete with the ‘multi-faceted strategy of insurgency and protraction’3 of the North Vietnamese army. General Bruce Palmer Jr. stated that Vi etnam was ‘†¦a devilishly clever mixture of conventional warfare fought somewhat unconventionally and guerrilla warfare fought in the classical manner’4. It was not just that the American strategy was ineffective; it was ineffective  in the conditions and against a strong North Vietnamese army perfectly adapted to their environment. Due to the absolute strength of American air power, the Americans were lucky enough to keep a good death ratio where the number of Vietnamese deaths heavily outnumbered their own, however the fact that the war dragged on for so long greatly deteriorated the troops’ morale. Obvious tactical failures were the Phoenix Program under Nixon where troops agents infiltrated into Vietnamese peasant districts to detect activists, and while its effect was obvious, its methods were seen to be violent and news of innocents being murdered soon reached home. Operation Apache Snow, where American soldiers attacked Vietcong taking refuge on Ap Bia, now more commonly known as ‘Hamburger Hill’. Troops attacked with fire-fight, hand-to-hand combat and aerial bombardment, however this only served to increase opposition to the war, so ‘Hamburger Hill’ was abandoned, which impelled Senator Edward Kennedy to label the operation as ‘senseless and irrseponsible’5. Morale among the troops was also decreasing. When tactics looked successful, morale was high. But as strategies resorted to a degree of barbarism with innocents being killed and bombing raids, news of lack of support from the home front reached the front line and the drawn out nature of the war ensured that morale soon deteriorated. Also, the experience of war was reasonably comfortable, as Saunders points out in ‘Vietnam and the USA’; soldiers spent a considerable amount of time away from the front line and in Japan or Saigon for ‘Rest and Recuperation’, this obviously led to an ‘air of  unreality and disorientation’6, where drug abuse was common. This lack of morale led to  even more barbarism, one marine unit was known to say- ‘our emotions were very low  because we’d lost a lot of friends†¦so†¦we gave it to them†¦whatever was moving was going  to move no more – especially after (our) 3 days of blood and guts in the mud’7. There were other factors, which led to this low morale. It was often frustrating for some soldiers as men in authority were not always as experienced as them; this meant that there appeared to be little structure to strategies, leading to confusion. They also could not capture the hearts and minds of the Vietnamese, with the hamlet programme set-up by Diem, and the bombing of Vietnam by Americans, the Vietnamese peasants disliked American troops. However, it is easy to understand the Americans lack of reaction to the Vietnamese, as the circumstances of the war were obviously frustrating, and they felt that they were fighting someone else’s war, resenting the American government for sending them. This dislike for those who they were supposed to be helping meant that it was a difficult task for the American troops to win the war. The North Vietnamese Army (NVA) on the other hand were very well suited to the surroundings and made the most of their environment. The situation in Vietnam appeared to be, as James Cameron stated, ‘from the moment the US prepared its first bomb in the North of Vietnam, she welded the nation together unshakeably. Every bomb was a bonus for Ho Chi Minh’8. It seemed that whatever hindered the American army only strengthened the Vietnamese. What the Americans did not realise was that the blitzes from firepower united the North Vietnamese. Chinese and Soviet aid meant that the NVA could enjoy modern  hardware: rocket launchers, anti-aircraft batteries, mortars and flamethrowers. The view shared by many historians is that ‘they could be defeated but they could never be vanquished’9, they had great perseverance and their tactics were clearly laid out, in summary: Americans attack and NVA retreat Americans camp and NVA raid Americans tire and NVA attack Americans retreat and NVA pursue The structure of the army also seemed more advanced than that of the Americans. Someone carrying supplies and ammunition maintained each unit. Structure was built upon the idea of ‘cells’ of three or ten men, so if they were discovered or captured, they would not lose large numbers of troops. This also meant that they could move around more stealthily and communication around the cell was easier. The NVA became expert at setting booby traps and it became hard for Americans to effectively fight them as they attacked enemy units and then quietly disappeared into the jungle. The communists were also better at winning over the Vietnamese population. Their combination of brutality and kindness allowed them to gain the support of the Vietnamese peasants. This obviously gave them an advantage over the American Army. The actions of the American Presidents also went some way in undermining the war effort. Eisenhower had restricted involvement in the war, rejecting any idea of bombing the country –  Ã¢â‚¬Ëœyou boys must be crazy. We can’t use those awful things against Asians for the second time in less than ten years.’10. While he did give support to the French in their Vietnam battle,  Eisenhower saw that sending troops in would be unwise. When Kennedy became president, he increased America’s commitment to Vietnam, needing a more adventurous foreign policy  and bigger defence expenditure. The war is seen as ‘Johnson’s War’ as it was Johnson who  started major escalation. With the Gulf of Tonkin resolution, it appeared that the population  was behind Johnson and his efforts to send more troops to Vietnam, but towards the end of his term, public opinion had swayed and their was  pressure to start bringing soldiers back home. Nixon had initially supported the war, but soon he was under a lot of pressure to allow fewer troops out, and bring more back. Nixon soon began to organise secret bombing campaigns so that he could fulfil his own wishes concerning Vietnam without losing the public’s confidence. Nixon was able to manipulate the situation by making announcements of troop withdrawals at times so that it would decrease opposition. Eventually, Nixon ended the war due to public opposition, the realisation that the war was not winnable, the need for a vote-winning action, and opposition from Congress. The main problem with the presidents is that they seemed to have their own personal agenda for Vietnam, knowing little about the actual situation. After a meeting with, Johnson and Kennedy, a State Department expert said – ‘†¦I was asked to say something at the end of the meeting and they looked at me absolutely helpless, the whole group of them. There was not a single person there who knew what he was talking about†¦They simply did not understand the identification of nationalism and Communism’11, this issue was also brought up at a National Teach-In, ‘the obsession of American policymakers with what they see as monolithic Communism has blinded them to the fact that Communism in Asia has adapted itself to nationalism’12. Those in power often fooled the public and therefore undermined American involvement in the war, as there was a good kill ratio, where it looked like the American forces were winning, officials could fool themselves into believing it would be a victory; however the Tet Offensive showed the reality of the situation. Presidents seemed to be set on destroying Communism, being blind to the  fact that building a feasible South Vietnam was outside of America’s power, what was needed was for them to understand Vietnam and ‘work with rather than against this powerful forceâ₠¬â„¢13. The majority of Vietnamese did not ‘even know the difference between communism and democracy’14. The Vietnam War was the first war with free press, so the media played a huge part in undermining the war effort, undermining public opinion and demoralising American troops in Vietnam. The media had started off supporting the American presidents and their decisions about the war,  however, their support soon decreased as news of the brutal reality of the war and the campaigns that had been covered-up leaked to the press. Press coverage was a major factor in ensuring lack of public support, and therefore the retreat of presidents from Vietnam. One notable example is the issue of ‘Life Magazine’, which saw a full edition with two hundred and forty-two photographs of the soldiers killed in Vietnam during just one week of fighting. As well as showing the hardships which Americans had to endure in Vietnam, the media showed ‘footage of the bulldozing of human carcasses into mass graves, the napalming of children, and the ravaging of villages by American soldiers’15, so that the public began to dislike soldiers, causing many men to try to dodge the draft. Not only did the media allow public opposition to spread, it also undermined the military; less people were drafted into the  war, low morale, and secrets were leaked to the press from troops in Vietnam which the media was able to exploit. The NVA would then be able to see this and could expect attacks. The images that were on television were so powerful that they have been used as one of the main reasons why America was defeated due to the impression left on the public. Although, Riddick argues against this analysis – ‘while the media can influence public opinion, inVietnam media reportage merely reflected, and did not create the national mood of  disillusionment’16. The government, however, understood how influential the loss of media  support could be. In February 1968, a CBS reporter, Cronkite, left an aside not meant for broadcast – ‘what the hell is going on? I thought we were winning this war?’ President Johnson supposedly said – ‘If we’ve lost Cronkite, I’ve lost Mr. Average citizen’. In order to cope with the expansion in Vietnam, US financial aid was greatly increased, Washington had, for example, sent out approximately $2billion worth of aid in the time running up to the Paris Peace Agreement. The war was costing money, and started to interfere with the economy. Johnson,  however, would not admit to the extent of expenditure in case Congress decided to cut budgets on his domestic programmes. In 1965 the government deficit was $1.6billion, in 1968, it was $25.3billion, Johnson had not requested the required wartime tax increases. This resulted in inflation, and eventually taxpayers became indignant and they increased the pressure on Johnson to put an end to the war, or to take a different approach. The war was a great hindrance on America’s economic stature. It denied funds to America and other needs, such as hospitals and education. In the early sixties, Vietnam was popular; patriotism was strong in a confident nation, who assumed that they had the necessary weapons and firepower to assure victory. Opinions on the war differed according to geography and age. The Southern and Mid-West counties were conservative and patriotic whereas coastal counties were liberal and democratic. The older generations supported the war because of the effect of World War II, which had brought prosperity. The younger generations had more liberal attitudes. They were concerned with freedom of speech and self-expression. Conscription also made the war unpopular with young adults, which resulted in low morale in the army and a fall in the number of troops as draft papers were torn up. Further into the sixties, anti-war sentiment was growing in America, the turning point was the Tet Offensive, where the public was able to see the reality of the war and the fact that they were not winning. Soldiers returning home were jeered at and called ‘baby-killer’, and trust in the American government was lacking. At the onset of war, those who opposed it could be split directly into three categories: ‘people with left-wing political opinions†¦pacifists who opposed all wars†¦liberals who believed that the best way of stopping the spread of Communism was by encouraging democratic rather than authoritarian governments’17. The fact that presidents had decided to use chemical warfare especially upset the public as they saw images and heard stories of innocent men, women and children dying as a result. The mid-sixties was also a time of black rights. There were disproportionate numbers of blacks fighting in Vietnam, and it seemed unfair for America to expect blacks to fight this war for ‘freedom’ when they enjoyed little of this at home. Historians saw the blacks as ‘comparing themselves with the Vietnamese: both were, in their view, victims of a  racist government’18. An International War Tribunal was set up and they, along with other critics, claimed that ‘US behaviour in Vietnam is comparable to the atrocities committed by the Nazis in WW2’19. In 1967, the ‘Vietnam Veterans Against the War’ was formed, one member stated ‘I hope that someday I can return to Vietnam and help to rebuild the country we tore apart’20. Also, anti-war leaders claimed that if troops were not withdrawn from Vietnam, the government might  need to bring them home to stop a revolution. Apart from these comments to the government, several protests were taking place. By 1965, organised rallies were being held in approximately forty American cities and a few foreign capitals. There were a lot of students  protests as the younger generations refused to accept the authority of the government. Groups  against the war were dedicated to protesting for the withdrawal of troops, putting a lot of pressure on the government. Violent protests started to become more common as more  atrocities became apparent in the press, specifically the incident of My Lai where about 400  innocents were murdered, which damaged the morale argument about the need to save Vietnam. In November 1965, Norman Morrison imitated the actions of Buddhist monk in Saigon by setting fire to himself out side the Pentagon. A protest at Kent University where four students were killed by open fire brought the message to the public that ‘loss of life as a result of the Vietnam War†¦was no longer confined to Indchina’21. There was still a considerable amount of support for the governments policies, however, even a minority in America can protest vociferously and make a huge difference, especially when figured of respect and authority  speak out. For example, Senator J. William Fullbright spoke out against ‘that arrogance of power which has inflicted, weakened and in some cases destroyed great nations in the past’22, Martin Luther King also spoke out about how ‘the Great Society has been shot down on the battlefield of Vietnam’23. Public pressure meant that in 1968, Johnson had lost confidence in his decisions and his war and he announced he was calling of bombing raids and was prepared to open discussions on the possibilities of peace talks. However, the war was prolonged into Nixon’s term as president, which served only to strengthen the disquiet against the war. As C. Reich stated, ‘the War seemed to sum up the evils of our society: destruction of people†¦environment†¦war by the rich and powerful against the poor and helpless, justification based on abstract rationality, hypocrisy and lies’24. The presidents knew that unless public opinion was swayed towards them and the war, they would not be able to stay in power. By the time Vietnam ended, it was clear that a major reason for withdrawal was down to public opinion. There is no doubt that public opinion went a long way in ensuring that presidents retreated and the war effort undermined. Opposition resulted in a decline in troops and protests throughout America which demonstrated the unrest which politicians had to act on. However, there are other factors which add to this to explain America’s defeat, the failure of the American army against a strong Vietcong force, the role of the media, the economic situation due to mass expenditure, and the blindness of the government to the real situation in Vietnam. Saunders – ‘The USA and Vietnam’ (p.2) 2 Wintle – ‘The Vietnam Wars’ (p. 136) 3 Major John Fenzel – ‘Vietnam: We Could Have Won’ 4 General Bruce Palmer Jnr. – ‘The 25-Year War: America’s Military Role in Vietnam’ (p.176) 5 Wintle – ‘The Vietnam Wars’ (p.165) 6 Saunders – ‘The USA and Vietnam 1945 – 75’ (p.85) 7 Ibid. (p.89) 8 James Cameron – ‘Witness’ 9 Wintle – ‘The Vietnam Wars’ (p.165) 10 Saunders – ‘The USA and Vietnam 1954 – 75’ (p.32) 11 State Department Report 1963 12 National Teach-In – Gettleman – ‘Vietnam: History, Documents, and Opinions on a Major World Crisis’ (p.411) 13 Gettleman – ‘Vietnam: History, Documents, and Opinions on a Major World Crisis’ (p.411) 14 Vietnam Veterans Against the War Statement – John Kerry to the Senate Committee of Foreign Relations – 1971 15 Franklin H. Bruce – ‘From Realism to Virtual Reality: Images of America’s Wars’ (p.441) 16 Riddick – ‘The Vietnam War’ 17 A Vietnam Overview – www.spartacus.schoolnet.co.uk/VietnamWar.htm 18 Higgins – ‘Vietnam’ (p.101) 19 A Vietnam Overview – www.spartacus.schoolnet.co.uk/VietnamWar.htm 20 Ibid. 21 Wintle – ‘The Vietnam Wars’ (p.168) 22 Ibid. (p.157) 23 Ibid. (p.161) 24 C. Reich – ‘The Greening of America’ (p.194)

Racism In Public Space Essay - 1287 Words

Life is very difficult in public spaces. It not only has the twists and turns but, for minorities, is racist. Ever since the slave days, African Americans have known to be cautious around police. A few decades ago, the Jim Crow laws legalized separation of races in numerous public spaces. Most blacks have had to adapt to racism and profiling, which is by police due to the white majority in American cities. The recent epidemic of police shootings has made the situation even more worrisome. One can see the effects of this in the streets, the television, and most importantly, the police. Racism in public space influences police perceptions of African Americans through civilian shootings, community emotions, separation between whites and†¦show more content†¦Not excluded, to Zimmerman, racism in the culture of Sanford affected the police as deeply as the citizens. Racism in public space influences police perceptions of African Americans through community emotions. There were various opinions in Sanford natives after Martin’s death about the racism of police and the overall community. The black natives there felt that police â€Å"only get but one side,† (Onwuachi-Willig 1166). The racial minority felt total abandonment from the police in important times of stress and grief. In expression of how the other side of the community felt, a white neighbor of Zimmerman said of the unity of Caucasians and of African Americans in Sandford that â€Å"they don’t want to be with us and we don’t want to be with them,† (Onwuachi-Willig 1177). It is not a surprise that community emotions were filled with anger in both blacks and whites and the police proved themselves unable to provide help. Emotions cannot just influence one’s opinions of the community, but one’s opinions of their job. The racial community div ide shown within these quotes extends far beyond Sanford county and the state of Florida. It is paramount across many American communities and cites. Whites fear those of black color and implicit fear is common within this majority. In a recent NYC study, whites showed to feel the most comfortable with the police and least likely to view police brutality as a problem compared to minorities (Fine, et al. 149). While many blacksShow MoreRelatedAnalysis Of The Poem Big Boy Leaves Home By Richard Wright1389 Words   |  6 Pages In the essay â€Å"Black Men and Public Space,† Brent Staples sheds light on the lingering stereotypes and racism against African-American men in a post-civil rights society. Staples discusses personal instances when he has made a woman uncomfortable simply due to his presence in public. He describes a time when he was casually walking behind a woman with plenty of distance between them, but then she looked back and â€Å"picked up her pace and was so on running†¦Ã¢â‚¬  away from him in fear (Staples). 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